Privacy Policy

1. Who We Are

Dial Select Ltd ("Dial Select", "we", "us", "our") is a pre-owned luxury watch specialist registered in England and Wales. Our registered address is 12 Bruton Street, London, W1J 6QD. We are the data controller for the personal information we collect about you.

If you have any questions about this policy, please contact us at Sales@dialselect.co.uk.

2. Information We Collect

We may collect and process the following categories of personal data:

• Identity data: first name, last name, title.
• Contact data: email address, telephone number, billing and delivery address.
• Transaction data: details about purchases and sales of watches made by you.
• Enquiry data: information you provide when submitting a valuation request, sell enquiry, or contact form.
• Technical data: internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system and platform.
• Usage data: information about how you use our website.
• Marketing and communications data: your preferences in receiving marketing from us.

3. How We Collect Your Data

We collect data through:

• Direct interactions — when you fill in a form, submit a valuation request, make an enquiry, or contact us by email, phone, or WhatsApp.
• Automated technologies — as you interact with our website, we may automatically collect technical and usage data using cookies and similar technologies.
• Third parties — analytics providers and advertising networks.

4. How We Use Your Data

We use your personal data only where the law allows us to. We will use your personal data in the following circumstances:

• To perform a contract with you or take steps at your request before entering into one.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and rights do not override those interests.
• Where we need to comply with a legal obligation.
• Where you have given us consent to do so (for example, to send marketing communications).

Specifically, we use your data to:

• Process and manage watch purchases, sales, and part-exchange transactions.
• Provide valuations and respond to your enquiries.
• Administer and improve our website and services.
• Send you relevant marketing communications (where you have opted in).
• Comply with our legal and regulatory obligations, including anti-money laundering (AML) requirements under the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017.

5. Anti-Money Laundering (AML) Compliance

As a dealer in high-value goods, Dial Select Ltd is required to comply with the UK's Anti-Money Laundering regulations. For transactions at or above the relevant thresholds, we are legally obliged to verify your identity and may request supporting documentation such as a passport, driving licence, or proof of address. This information is processed on the basis of legal obligation and will be retained for a minimum of five years from the date of the transaction.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. Transaction records are retained for a minimum of six years in accordance with UK tax law. AML records are retained for a minimum of five years following the end of a business relationship or transaction.

7. Sharing Your Data

We do not sell or rent your personal data. We may share your data with:

• Service providers who assist us in operating our website and business (e.g., hosting, analytics, payment processing), all bound by confidentiality obligations.
• Professional advisers including lawyers, accountants, and insurers.
• HMRC, regulators, and other authorities as required by law.

8. Cookies

Our website uses cookies to distinguish you from other users and to improve your experience. By continuing to browse our site, you agree to our use of cookies. You can set your browser to refuse cookies, although this may affect certain features of our site.

9. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Erase your personal data in certain circumstances.
• Restrict the processing of your data in certain circumstances.
• Object to processing based on legitimate interests.
• Data portability — receive your data in a structured, machine-readable format.
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at Sales@dialselect.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

10. Third-Party Links

Our website may include links to third-party websites. We do not control those sites and are not responsible for their privacy practices. Please read the privacy notice of any website you visit.

11. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

12. Contact

For any questions about this privacy policy or how we handle your personal data, please contact:
Dial Select Ltd
12 Bruton Street, London, W1J 6QD
Sales@dialselect.co.uk